Down the street from the University of California campus resides Grove Park, a public park that I used to drive by on my way home to Oakland. And a friend/Cal fan once suggested that I make a video including kids. She said kids are the ones who are most inspired by the college athletes and what better audience is there to appeal to? I agreed.
Two years later the concept finally hit me one day driving by the park. I liked the challenge of shooting the entire video in one afternoon as the sun was setting.
Love the game, it is a beautiful one.